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Miller Genuine Draft

December 28, 2022

Miller Genuine Draft

Miller Design Lab is back, and we're excited to be collaborating once more with streetwear fashion guru Jeff Staple, traveling the world and exploring the exciting impact of customization on nightlife culture.


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OUR GLOBAL CURATOR: JEFF STAPLE

This year, Jeff Staple: founder and creative director of Staple Design, will once again take the role as curator for Miller Design Lab. To date, Jeff has collaborated with several high-profile, streetwear and fashion brands, worked with some of this generation's most celebrated artists and hosts a weekly podcast series, 'The business of hype', focusing on the trials and tribulations of streetwear entrepreneurs.


In 2019, Jeff Staple collaborated with four talented global designers to produce a limited-edition collection of jackets for Miller Design Lab.


Know More: https://www.millergenuinedraft.com/

CUSTOMIZED FOR THE NIGHT

"Customization is the most exciting trend for 2020. Consumers want the opportunity to express themselves through design and tailor what they wear to stand out in any occasion", Jeff Staple.

Join us as we travel the globe with Jeff, exploring how city dwellers customize their apparel for the night. Jeff designed his perfect customized garment for a New York night out, using metallic screen printing to give an urban edge.

Explore how trendsetters across the world are customizing for the night.


MILLER GENUINE DRAFT

A little over 160 years ago, 30-year old Frederick Miller bought the Plank Road Brewery in Milwaukee, Wisconsin. Having recently arrived from Germany, he and his wife carried with them a bag full of very special yeast and a dream of making it big in the brewing industry. The rest, as they say, is history. A lot of water has passed through the Miller Valley since then, but it's there that in 1985, we first brewed Miller Genuine Draft.


4X FILTERED FOR EXCEPTIONAL SMOOTHNESS

Since quality knows no borders, Miller Genuine Draft has traveled far from his home back in Milwaukee. It can now be enjoyed around the world in more than 50 countries, from Paraguay to Canada; from Russia to Australia. And in keeping with Frederick's original vision, we still use the same proprietary process and the finest ingredients to make a super-premium beer that's four times filtered for exceptional smoothness. We know he would approve.


A ONCE-IN-A-LIFETIME MUSIC EXPERIENCE

Miller Music Amplified gives people exceptional music experiences at iconic locations all over the world.

Stay tuned for more news on what's to come in 2020.


THE EXPERIENCE

In 2019, Miller Music Amplified brought you a 3-day, all-inclusive, VIP experience in Budapest with a line-up of international music artists and an unforgettable set from global music icon Mark Ronson.

The weekend kicked off with a series of performances from global DJs. On day two, our guests met Mark Ronson during an exclusive and intimate lunch. Then guests were treated to an amazing performance by Mark Ronson with a live orchestra and surprise vocalist Daniel Merriweather.

On the third day, our guests soaked up the sights of Budapest before enjoying one final night at one of the city’s iconic ruin bars.


THE HEADLINERS:

MARK RONSON

Renowned for his high-profile collaborations, Mark Ronson is an Academy, Grammy and Golden Globe award-winning artist. Having won 29 prestigious music awards and counting, he is a multi-talented record producer, songwriter, DJ and global phenomenon. He's worked with numerous, high profile break out stars and industry legends.


At Miller Music Amplified 2019, our guests were able to ask their burning questions in an exclusive meet and greet and were treated to a unique performance curated by Mark himself. Accompanied by Budapest's Dohnanyi Orchestra and Daniel Merriweather, Mark took to the piano, guitar and his infamous DJ decks to deliver an unforgettable performance.


THE LOCATION

Voted Europe's best destination, Budapest was home to Miller Music Amplified 2019. The city boasts a unique nightlife scene, from its quirky ruin bars to incredible clubs. Budapest was the perfect backdrop to host a truly exceptional weekend.

Over the 3 days, guests enjoyed all Budapest had to offer, from an immersive lunch surrounded by sculptures at Gabor M. Skoze's studio and reveling in the historic ruin bars before dancing the night away at Budapest's hottest clubs